A designer by training and storyteller by nature, Paolo brings over a decade of creative industry experience—from experiential design to brand systems and civic storytelling. His work has been recognized by international institutions including D&AD, Adobe, and Cannes Lions. Paolo leads Brightside’s visual voice, weaving together art, culture, and clarity to bring our work to life across platforms and spaces - he helps make Brightside’s values seen and felt.

Strengths: Visual Storytelling · Creative Direction · Cultural Sensitivity
Superpower: Seeing the unseen and making it beautiful
Inspired by: Heritage, harmony, and everyday magic